“Fashion is the second most polluting industry in the world, second only to oil,” says eco-chic fashion designer Daniel Silverstein. “When I was in design school, I started to learn all these stats. I really wanted to be a designer, but now that I know all of this, I don’t know if I can do it.”
Discouraged, Silverstein lugged his 40-gallon bag of fabric scraps to the dumpster, and there he had his “a-ha” moment.
“I thought, is there a way I could collect leftovers from other designers and start piecing it all together?” And Zero Waste Daniel was born. The unisex line consists of separates ranging from sweatshirts to joggers to tanks, and each item is completely original, as scraps are woven together in a process Silverstein invented called Reroll.
“I love the term zero waste because it’s about not wasting anything – material, opportunity, money – and I think a lot of times when you go into a department store, it’s all about the mindset of that store. My take on it is that those pieces can be anything, but how do you see yourself?”